In March of 2025, Acenda’s BME team launched the Paws & Claws Championship, a March Madness-style bracket featuring employee-submitted pet photos and used it as a springboard for driving engagement across our internal intranet and public-facing digital channels. What started as a lighthearted internal campaign evolved into a multi-platform content strategy that showcased our company culture, boosted internal participation and extended our brand visibility on social media. 
 
The campaign performed successfully across our social media platforms, achieving strong engagement rates: 17.83% on Instagram, 3.13% on Facebook, and 10.51% on LinkedIn.