In Case You Missed It (ICYMI)
Acenda Integrated Health’s In Case You Missed It (ICYMI) is a community e-newsletter sent out monthly recapping the impact our organization is making, shares recent blogs and social posts and provides updates to our readers on upcoming events and fundraisers. By sharing the work happening across Acenda each month with over 2,600 households, the e-newsletter helps supporters see how their involvement contributes to stronger individuals, families and communities while providing ongoing opportunities to stay informed, engaged and connected to our mission.
Challenge:
As a statewide nonprofit offering more than 100 programs and services, Acenda Integrated Health serves diverse communities throughout New Jersey and relies on continued donor and community support to help advance its mission. One of our ongoing challenges is not only reaching supporters in an increasingly crowded communications environment, but maintaining meaningful relationships with them throughout the year.
With thousands of organizations competing for attention across social media, digital advertising and other channels, individual messages and fundraising appeals can easily be overlooked. ICYMI provides Acenda with a consistent, direct connection to more than 2,600 donors and community members who have already demonstrated an interest in our mission.
Rather than communicating only when we are asking for support, ICYMI allows us to continually show supporters the impact taking place across Acenda through sharing stories, agency updates, resources and community accomplishments alongside opportunities to get involved. When quarterly fundraisers and donation drives are introduced, supporters already understand the needs their contributions help address and the difference their involvement can make for the individuals, children and families we serve.
By creating this ongoing connection, ICYMI transforms a traditional e-newsletter into a donor engagement and stewardship tool that keeps our community informed, demonstrates the impact of their support and provides meaningful opportunities to continue advancing Acenda’s mission.
Impact:
Given Acenda’s breadth of programs – offering mental and behavioral counseling, maternal health and early parenting support, and in-patient and out-patient recovery assistance – residents throughout the state of New Jersey benefit from our services. Our ICYMI e-newsletter allows us to increase awareness of the programs available to our community and garner support from a variety of sources.
From July 2025 to December 2025, our e-newsletter averaged a 15.97% open rate and a 1.56% click through rate per email. Out of all the total clicks to external links in the emails, 32.3% of them led readers to pages that allowed you to donate to a specific event or broader fundraising efforts. Promoting through ICYMI allows us to share direct donation and event links to our community, encouraging them to support fundraisers they may not have been aware of, like our annual Backpack Drive or Spirit of the Holidays Drive, as well as highlighting our services and the impact being made.
By turning awareness into action, ICYMI ensures our community doesn’t just learn about Acenda’s mission, they become an active part of advancing it, helping critical resources and support reach thousands of New Jersey children, individuals and families each year.